Theories of media

Course convenor

András Müllner

Course content

This course looks at different aspects of the media, focusing on theories of visuality, textuality, discoursivity, semiotics, oral and written cultures and sociology.

Indicative reading

Jack Goody – Ian Watt: The Consequences of Literacy, in Jack Goody (ed.): Literacy in Traditional Societies, Cambridge, Cambridge University Press, 1968, 27-42.

Raymond Williams: Television: technology and cultural form, Routledge, 2003.

Louis Althusser: Ideology and Ideological State Apparatuses (Notes Toward an Investigation), in Lenin and philosophy, and other essays, Monthly Review Press, 2001

Clifford Geertz: Ideology as a Cultural System, in The Interpretation of Cultures (New York: Basic Books, 1973

Roland Barthes: Mythologies, Vintage Classics, 2009

Michel Foucault: Discipline and Punish, Knopf Doubleday Publishing Group, 1995

Ernst Gombrich: The Visual Image, in The Image and the Eye, 1982.

Clifford Geertz: Art as a Cultural System, in Local knowledge: further essays in interpretive anthropology, Indiana University, Fontana Press, 1993