The class is built on analytic exercises that follow the traditional practice of social media analysis as well as on new perspectives responding to web 2.0 genres.
- Class overview.
- Introduction. On the perspectives of scientific and commercial media analysis. Homework: framing and positioning in a political radio interview
- Homework discussion. Blogs in the public sphere. Homework: longitudinal analysis of topic formation (in assigned excerpts).
- Homework discussion. Blogs – uses and gratifications 1. Homework: mission analysis of a neutral and a beloved/hated blog.
- Homework discussion. Blogs – uses and gratifications.
- Pseudo-social relationships. Rites in tabloids. Distinction. Game and participation. Männerbund. Homework: excerpt selection and analysis
- Homework discussion. On internet and participation: introduction
- Web 2.0. The political economy of co-creation
Tim O’Reilly: What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software, 09/30/2005, http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1
Zwick–Bonsu–Darmody: Putting Consumers to Work: ‘Co-creation’ and new marketing govern-mentality, Journal of Consumer Culture 2008 8: 163
- Facebook – ‘a multi-audience identity production site’. Homework: sympathies and antipathies
Zhao–Grasmuck–Martin: Identity construction on Facebook: Digital empowerment in anchored relationships, Computers in Human Behavior 2008 24: 1816–1836
- Homework discussion. Face-work and epic fail. Homework: norms and iteration
- Homework discussion. Photoromance. Homework: personal media stories
Ori Schwartz: Negotiating Romance in Front of the Lens, Visual Communication 2010 9: 151
- Homework discussion, course wrap-up.