Media analysis B.

Course convenor

Ágnes Gagyi

Course content

The class is built on analytic exercises that follow the traditional practice of social media analysis as well as on new perspectives responding to web 2.0 genres.

  1. Class overview.
  2. Introduction. On the perspectives of scientific and commercial media analysis. Homework: framing and positioning in a political radio interview
  3. Homework discussion. Blogs in the public sphere. Homework: longitudinal analysis of topic formation (in assigned excerpts).
  4. Homework discussion. Blogs – uses and gratifications 1. Homework: mission analysis of a neutral and a beloved/hated blog.
  5. Homework discussion. Blogs – uses and gratifications.
  6. Pseudo-social relationships. Rites in tabloids. Distinction. Game and participation. Männerbund. Homework: excerpt selection and analysis
  7. Homework discussion. On internet and participation: introduction
  8. Web 2.0. The political economy of co-creation
    Tim O’Reilly: What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software, 09/30/2005, http://oreilly.com/pub/a/web2/archive/what-is-web-20.html?page=1
    Zwick–Bonsu–Darmody: Putting Consumers to Work: ‘Co-creation’ and new marketing govern-mentality, Journal of Consumer Culture 2008 8: 163
  9. Facebook – ‘a multi-audience identity production site’. Homework: sympathies and antipathies
    Zhao–Grasmuck–Martin: Identity construction on Facebook: Digital empowerment in anchored relationships, Computers in Human Behavior 2008 24: 1816–1836
  10. Homework discussion. Face-work and epic fail. Homework: norms and iteration
  11. Homework discussion. Photoromance. Homework: personal media stories
    Ori Schwartz: Negotiating Romance in Front of the Lens, Visual Communication 2010 9: 151
  12. Homework discussion, course wrap-up.

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